Attention Ad Managers:
still RUNNING FACEBOOK ADS FOR CLIENTS LIKE It WAS 2016?
WELL... THERE'S YOUR PROBLEM.
Discover the Ad strategy to help your Clients dominate the newsfeed, position them as the only authority in their niche and attract more clients while making a big impact with a tiny budget.
AND become their
INDISPENSABLE
Digital Unicorn
Have you seen a dip in client results that leaves you thinking "I'm a Crappy Ad Manager"?
Once upon a time, Ad Managers could confidently spend $1 on Facebook Ads and get $4-$10 back.
Webinar registrations would be hold steady at around $2-$5 each and a winning Ad could run for weeks, even months.
But with all the changes thanks to more advertisers, Privacy Laws and one bad Apple, the GAME HAS CHANGED.
This is the new normal.
You're not the only one feeling this way, mistakenly blaming yourself.
Paid Traffic strategies that focused solely on Leads and Sales are failing.
It's enough to make you want to print out your Resume :(
So you're loading up new copy and creative every second day...
PRAYING TO THE FACEBOOK ALGORITHMS THAT SOMETHING WILL STICK
1.
But no matter what Audiences, copy or creative you use, your CPMs resemble the temperature of the sun and all your extra work trying to find an Ad that will land means you're working more and getting paid less.
2.
There's no stability in your campaigns with 20 Leads one day and 2 the next, so how on earth can you possibly scale?
3.
You know the math isn't adding up. With Lead costs now 3x what they were 6 months ago and clients who still insist on $2 Opt ins - campaigns are not profitable and you're trying to mentally prepare yourself for the difficult conversation ahead.
while managing over 7 figures in Facebook Ads for for coaches, consultants, digital course creators and influencers in the online marketing space, I had realised something...
The PROBLEM is that the typical Ad strategies for these niches are focusing on just 1% of their ideal audience.
Before I was an Ad Manager, I was a Private Investigator.
While there were no carpark stakeouts or spouse busting, there were alot of dots to connect. It's this problem solving, data driven and creative brain that has helped me generate multiple 7 figures for clients with their Facebook Ads.
I've been running ads for clients since 2014. In my early days I was in a program that was led by one of the early adapters in online marketing.
I had been hearing talk of something people were calling...Relationship Marketing...so I asked this industry leader. His response?
“IT’S A MYTH! A MYTH!”
However, as social media marketing has continued to evolve and the number of advertisers on the platform has doubled, people are more cautious and so rather than subscribing or buying from someone they don’t know….
They buy from people or businesses who:
- they are aware of
- who they have a sense of affinity with
- who they see as an authority because of their shared expertise
The strategy of Ads to Opt ins or Webinars to Sales Pages and Booked Calls came out in the hey-day of Facebook Ads.
With fewer advertisers, there were plenty of fish in the pond and we took for granted the low CPMs and low cost per sale.
ROAS was higher than Snoop Dogg on a Saturday night.
We could afford to forget about creating the 'know-like-trust" factor and focus solely on CTAs to BUY NOW (even if they only met us 45 minutes ago.
But not anymore.
Nevertheless, we continue to roll out the same old strategies from 2016 to use on a platform that changes daily and what worked last week is not guaranteed to work this week.
What do they say about the definition of insanity?
Imagine a "set and forget'"Ad strategy that with every impression has a compounding effect!
Established Businesses know the importance of visibility to increase sales...
Billboards by the side of the road
Television Commercials
Television Commercials
Newspaper Advertisements
These marketing strategies can cost tens of thousands of dollars every month!
But you can help your clients reach thousands of people everyday AND retarget those eyeballs over and over and over again - for less than $10 a day.
Ready to become an
INDISPENSABLE
Digital Unicorn?
“If Jody's teaching, I'm listening!”
Jody has a mind that creation solutions, and is a ninja at what she does. Investing in her knowledge was one of the smartest things I've done and being in her communities is a GAME CHANGER for my business - if Jody's teaching, I'm listening!
- Zach Spuckler, Heart Soul Hustle
SOUNDS AMAZING, RIGHT?
Introducing...
The Client Attraction Code
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
Get ready to pixel proof your campaigns
What's inside the Client Attraction Code
Your strategy awaits....
Module 1: Setup for Success
In this module you'll get the foundations for your strategy in place. You'll also learn how to create ads that are compliant so that you can avoid making costly mistakes that can get your ad account shut down.
Walk away with...
- A clear roadmap of the strategy
- How to set up your Campaigns for maximum results
- Creating Ads that keep you on the good side of Facebook (disapprovals be gone!)
- A powerful and stress free strategy that you and your clients will love.
Walk away with...
- Understanding who you'll be targeting in your Campaigns
- Crafting content that will attract the RIGHT people
- Templates and examples to provide your client with so that they can get you the assets you need.
- Audience targeting strategies that when combined with great copy ensure you're filling the funnel with quality leads.
Craft content to connect
Module 2: Attracting the Audience
This module will get you laser focussed on who the ideal client is and how to craft compelling ad copy.
Once you know who the ideal client is, discover where to find them and the little known way to see if the audience you target is likely to click on your ad.
Walk Away With:
Position your upsells to do exactly that - SELL!
- Crafting a Sales Page with copy and wireframing designed to convert
- Email copy templates that maximize every opportunity to make sales
- Ad Copy for cold traffic and retargeting campaigns using our proven templates.
Goodbye crazy CPMs
Module 3: Creating the Campaigns
This Module is where the rubber hits the road. Follow me as I take you step by step through creating the Campaigns, your custom audiences and your "Invisible Funnel" as well as a pro tip to build engagement on your ads.
Walk away with...
- Creating an "Invisible Funnel" that will build awareness, affinity and authority with your client and their leads.
- Avoiding the biggest mistake when it comes to audience building on Facebook
- Laugh in the Face of Apple and iOS 14 by creating an audience you can continue to retarget.
- Implementing a powerful but low fuss Ad Strategy that will make your client "Facebook and Instagram Famous" (to their hottest potential clients)
Walk away with...
- Understand what metrics matter for your campaigns
- Know when it's time to change your ads (no more than weekly!)
- Setting up your columns in Ads Manager for easy reporting
- Easily identify what's working and what not in your weekly report template.
Easy peasy data reading
Module 4: Monitor and Measure
You'll lean what metrics to measure so that you no longer guess what's working or not working and confidently make decisions so that you maximize your ad spend for positive returns.
Walk Away With:
- Getting Googly with organised and easy to find files for your program contents.
- Wowing your audience with professional looking images and training videos.
- Finding the perfect place to host your amazing program.
- Creating your content like a boss.
Imagine running ads for clients...
and reaching hundreds of people everyday
without,
refreshing Ads Manager every 7.37 seconds
or...
relaunching Ads every other day
even while...
enjoying a bubble bath 🥂
Now in case you're wondering...
Who is the Client Attraction Code for?
Experienced Ad Managers
You have a complete SOP of this process that you or a team member can follow and build out so that you can add this to your Client's Ad Strategy to optimize and scale your Campaigns without adding to the daily workload.
Aspiring Ad Managers
This no fuss Ad Strategy is the perfect way for you to dip your toe into the world of Facebook Ads. Start running ads for business owners who want to increase their visibility in the newsfeed.
Business Owners
The Client Attraction Code is perfect for any business who wants to increase their brand awareness and continually attract their ideal audience and stand out in the busy newsfeed every day.
Say Goodbye to
- THE OVERCROWDED POND WHERE ALL YOUR COMPETITORS ARE FISHING FOR YOUR IDEAL CLIENTS AND SKYROCKETING COSTS
- RETARGETING AUDIENCES THAT DO NOT FEED OUT DESPITE EVERY THING YOU TRY
- OUTDATED STRATEGIES THAT JUST DON'T WORK IN 2021 AND LEAVE YOU FEELING LIKE 3 DAY OLD UNICORN POOP.
NOW, BECAUSE I'M ALL ABOUT HELPING MY FELLOW AD MANAGERS...
Some Bonuses to Make Managing Ads Easier
Your Advertising "Insurance Policy"
01
Your Business Manager is the most essential tool to you as an Ad Manager. Therefore you need to be a step ahead and prepare for worst case scenarios to protect your business and to continue to be able to serve your clients with minimal disruption.
Avoiding Ad Policies & Disapprovals
02
Facebook’s number 1 Priority is to protect the user experience. Learn how to stay compliant and out of the ad disapproval group AND the possibility of getting your ad account shut down!
Ideal Client Avatar Workbook
03
Make sure the your Client provides you with the information you need to identify and target their ideal client avatar, find their blue ocean, and discover exactly what makes them tick!
Canva for Creatives
04
There’s bound to be a time you’ll need to quickly put an image together for a campaign and Canva makes it super easy.
This lesson shows you some features inside of Canva to help you organize your projects and create images and videos like a professional designer.
Video Script Template
05
When clients inevitably ask "What do I say in the Video?", simply give them this template to create content that their audience will consume and be hungry for more.
Client Attraction Code Proposal Template
06
Who has hours to spend writing up Proposals? The hard work is done for you with this Proposal Template that you can update for each lead to effortlessly offer the Client Attraction Code campaigns to clients.
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
The Client Attraction Code
INCLUDED
valued at
CLIENT ATTRACTION CODE PROGRAM
$297
PERFORMANCE TRACKING SPREADSHEET
$97
SOP template to upload to trello/asana/clickup
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: Your Advertising "Insurance Policy"
$47
BONUS: Avoiding Ad Policies & Disapprovals
$47
BONUS: Ideal Client Avatar Workbook
$27
BONUS: Canva for creatives
$27
BONUS: video script template
$47
BONUS: CAC Proposal Template
$97
VALUED AT
=
$783
Total Value = $783
Regular Price = $147
Today’s Price = $37
INCLUDED
CLIENT ATTRACTION CODE PROGRAM
$297
PERFORMANCE TRACKING SPREADSHEET
$97
SOP TEMPLATE TO UPLOAD TO TRELLO/ASANA/CLICKUP
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: YOUR ADVERTISING "INSURANCE POLICY"
$47
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
$47
BONUS: IDEAL CLIENT AVATAR WORKBOOK
$27
BONUS: CANVA FOR CREATIVES
$27
BONUS: VIDEO SCRIPT TEMPLATE
$47
BONUS: CAC PROPOSAL TEMPLATE
$97
VALUED AT = $783
Regular Price = $147
Today’s Price = $37
Norleena Horton Ad Strategist and Copywriter
“I have your $10 Client Attraction Code which I’ve been diving into and holy smokes my mind is blown!! That whole strategy is genius!! .”
How much is it really costing?
stop getting leads for the competition to close
If your clients are not investing into long term brand awareness to build their affinity and authority with their ideal clients they are simply leaving money on the table.
How else can they get in front of over 1100 targeted people for 0.009 cents (that's less than one cent!)
And what about those webinar registrations you've been squeezing out the Unicorn poop for?
70% will drop out around the 10 minute mark so by continuing to get in their newsfeed with snackable social-media sized content everyday keeps your client front and centre of mind.
As they shift from 'problem aware' to 'solution aware' your client will get emails or messages like this:
"I’ve been following you for a while and am keen to work with you."
Looking for a GUARANTEE
Try the Client Attraction Code with Zero Risk
We’ll give you a full refund for any reason with 14 days of purchase. Simple.
CUSTOMER testimonials FOR THE client attraction code
What People Are Saying...
Amanda
“...this strategy will generate lots of new business for me within the next few months.”
Ok, so I'm going through Jody's Client Attraction Code and it's exactly what I needed. It is super clear, actionable, and provides a detailed step-by-step framework to setting up a SUPERB Facebook Ad Strategy.
Lesson 4 is worth at least 10x the entire investment of what she is charging so if I were you, I'd get in before she changes her mind and ups the price.
I have zero doubt that this strategy will generate lots of new business for me within the next few months.
Kari
“Thanks for sharing such an amazing strategy”
"I'm utilizing this strategy for a coach I'm working with, and the content pieces are killing it! We're getting $.004 to $.01 engagements on those pieces. Thanks for sharing such an amazing strategy :)"
Christian
“You really can run a (successful!) FB ad campaign for $10 per day.”
I've purchased a few courses over the years, but Jody's "$10 per day ad strategy" is by far the most comprehensive and detailed course I've come across to date.
There's no bells and whistles, no holy grail - Jody gets straight to the point. She breaks down each component, step by step. It's immediately obvious that Jody uses these techniques herself.
But the biggest surprise for me - you really can run a (successful!) FB ad campaign for $10 per day.
Say Goodbye to fishing in the over-crowdED pond
Create your own ocean to fish from.
Set your clients up for long term success by drawing in their ideal clients and build up the know-like-trust factor everyday.
Breathe a sigh of relief with a powerful ad strategy that does not need you to 'tweak' it every day
Have delighted clients who get messages that say "I've been seeing you in my newsfeed for a while and would like to join your program"
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
The Client Attraction Code
Help your Clients dominate the newsfeed, position them as the only authority in their niche and attract more clients
And become their INDISPENSABLE
Digital Unicorn
CLIENT ATTRACTION CODE PROGRAM
BONUS: YOUR ADVERTISING "INSURANCE POLICY"
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
BONUS: IDEAL CLIENT AVATAR WORKBOOK
BONUS: CANVA FOR CREATIVES
BONUS: VIDEO SCRIPT TEMPLATE
BONUS: PROPOSAL TEMPLATE
Total Value = $783
Normal Price = $147
Today's Price = $37
SOME COMMON QUESTIONS i OFTEN HEAR
Frequently Asked Questions.
How is this different than other Facebook ads training?
Most other Facebook Ads training focuses on the short term instant results which only captures 1% of your actual audience. I teach the long term game where you get the most out of every dollar spent on ads. Slow and steady wins the race!
How much work is involved with creating and launching this strategy?
The training is set up in sequential order and will only take approximately an hour to watch. You should be able to finish and launch in about 5 days or less!
How will I know if the Ads are working?
In Module 4 you'll learn what metrics to look for with your ads so that you won't have to touch those that are working and easily see what ads can be replaced.
Could I use this strategies to attract clients for my own Ad Management Services?
100% yes! I teach all my student in the Ad Managers, Inner Circle or Elite Ad Manager Certification that they should be running their own ads. The Client Attraction Code is a perfect strategy for you to "practice what you preach" and position yourself as the go to Ad Manager for your niche..
What if I'm new to Managing Facebook Ads?
No worries! One of my biggest strengths is teaching and coaching. If you can follow a recipe you can do this! All you need to do is watch the training video and then do what I do. You don’t need to be a Facebook Ads Expert.
Are these the only campaigns I will need?
The Campaigns you need will depend on your clients Goals. If List building or sales are required then always use conversion campaigns. The Client Attraction Code, is designed to increase your clients brand awareness, build affinity with their audience and increase their authority in the marketplace. Used alongside Conversion Campaigns it is a powerful Pre-targeting and retargeting strategy.
When do I get access to the Training?
You get access to the members area immediately after you enrolled in the course. You will get an email advising that the content has been loaded into your Members Area.
How is this different from the original Client Attraction Code?
The over all strategies is the same - increase brand awareness, build affinity and create authority. CAC 2.0 is updated to overcome the challenges to retargeting Custom Audiences since Apple's iOS Privacy updates. However I have been using both methodologies from CAC 1.0 and CAC 2.0 over the past few years.
Stop feeling like a horse with a horn and start feeling like A Digital Unicorn!
Be INDISPENSABLE to your clients.
ANY NICHE OR BUSINESS CAN USE THE CLIENT ATTRACTION CODE.
What is just one client worth to you?
this strategy not only helps your clients, it can also help you to...
Attract more clients
Position yourself as the go-to Ad Manager in your niche with your own Client Attraction Code drawing in quality leads while you skip over rainbows 🌈
CLOSE MORE CLIENTS
Impress potential clients on their Discovery call when you tell them the benefits of your advanced strategies (goodbye 2016)
REtain more clients
With a holistic Ad strategy designed to nurture, convert and close.
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
The Client Attraction Code
INCLUDED
valued at
CLIENT ATTRACTION CODE PROGRAM
$297
PERFORMANCE TRACKING SPREADSHEET
$97
SOP template to upload to trello/asana/clickup
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: Your Advertising "Insurance Policy"
$47
BONUS: Avoiding Ad Policies & Disapprovals
$47
BONUS: Ideal Client Avatar Workbook
$27
BONUS: Canva for creatives
$27
BONUS: video script template
$47
BONUS: CAC Proposal Template
$97
VALUED AT
=
$783
Total Value = $783
Regular Price = $147
Today’s Price = $37
INCLUDED
CLIENT ATTRACTION CODE PROGRAM
$297
PERFORMANCE TRACKING SPREADSHEET
$97
SOP TEMPLATE TO UPLOAD TO TRELLO/ASANA/CLICKUP
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: YOUR ADVERTISING "INSURANCE POLICY"
$47
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
$47
BONUS: IDEAL CLIENT AVATAR WORKBOOK
$27
BONUS: CANVA FOR CREATIVES
$27
BONUS: VIDEO SCRIPT TEMPLATE
$27
BONUS: CAC PROPOSAL TEMPLATE
$97
VALUED AT = $783
Regular Price = $147
Today’s Price = $37
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