Attention Ad Managers:
still RUNNING FACEBOOK ADS FOR CLIENTS LIKE It WAS 2016?
WELL... THERE'S YOUR PROBLEM.
Digital Unicorn
Once upon a time, Ad Managers could confidently spend $1 on Facebook Ads and get $4-$10 back.
Webinar registrations would be hold steady at around $2-$5 each and a winning Ad could run for weeks, even months.
But with all the changes thanks to more advertisers, Privacy Laws and one bad Apple, the GAME HAS CHANGED.
This is the new normal.
You're not the only one feeling this way, mistakenly blaming yourself.
Paid Traffic strategies that focused solely on Leads and Sales are failing.
It's enough to make you want to print out your Resume :(
But no matter what Audiences, copy or creative you use, your CPMs resemble the temperature of the sun and all your extra work trying to find an Ad that will land means you're working more and getting paid less.
There's no stability in your campaigns with 20 Leads one day and 2 the next, so how on earth can you possibly scale?
You know the math isn't adding up. With Lead costs now 3x what they were 6 months ago and clients who still insist on $2 Opt ins - campaigns are not profitable and you're trying to mentally prepare yourself for the difficult conversation ahead.
while managing over 7 figures in Facebook Ads for for coaches, consultants, digital course creators and influencers in the online marketing space, I had realised something...
The PROBLEM is that the typical Ad strategies for these niches are focusing on just 1% of their ideal audience.
Before I was an Ad Manager, I was a Private Investigator.
While there were no carpark stakeouts or spouse busting, there were alot of dots to connect. It's this problem solving, data driven and creative brain that has helped me generate multiple 7 figures for clients with their Facebook Ads.
I've been running ads for clients since 2014. In my early days I was in a program that was led by one of the early adapters in online marketing.
I had been hearing talk of something people were calling...Relationship Marketing...so I asked this industry leader. His response?
“IT’S A MYTH! A MYTH!”
However, as social media marketing has continued to evolve and the number of advertisers on the platform has doubled, people are more cautious and so rather than subscribing or buying from someone they don’t know….
They buy from people or businesses who:
they are aware of
who they have a sense of affinity with
who they see as an authority because of their shared expertise
The strategy of Ads to Opt ins or Webinars to Sales Pages and Booked Calls came out in the hey-day of Facebook Ads.
With fewer advertisers, there were plenty of fish in the pond and we took for granted the low CPMs and low cost per sale.
ROAS was higher than Snoop Dogg on a Saturday night.
We could afford to forget about creating the 'know-like-trust" factor and focus solely on CTAs to BUY NOW (even if they only met us 45 minutes ago.
But not anymore.
Nevertheless, we continue to roll out the same old strategies from 2016 to use on a platform that changes daily and what worked last week is not guaranteed to work this week.
What do they say about the definition of insanity?
Imagine a "set and forget'"Ad strategy that with every impression has a compounding effect!
Television Commercials
Digital Unicorn?
“If Jody's teaching, I'm listening!”
Jody has a mind that creation solutions, and is a ninja at what she does. Investing in her knowledge was one of the smartest things I've done and being in her communities is a GAME CHANGER for my business - if Jody's teaching, I'm listening!
- Zach Spuckler, Heart Soul Hustle
SOUNDS AMAZING, RIGHT?
Introducing...
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
Get ready to pixel proof your campaigns
Your strategy awaits....
Module 1: Setup for Success
In this module you'll get the foundations for your strategy in place. You'll also learn how to create ads that are compliant so that you can avoid making costly mistakes that can get your ad account shut down.
A clear roadmap of the strategy
How to set up your Campaigns for maximum results
Creating Ads that keep you on the good side of Facebook (disapprovals be gone!)
A powerful and stress free strategy that you and your clients will love.
Understanding who you'll be targeting in your Campaigns
Crafting content that will attract the RIGHT people
Templates and examples to provide your client with so that they can get you the assets you need.
Audience targeting strategies that when combined with great copy ensure you're filling the funnel with quality leads.
Craft content to connect
This module will get you laser focussed on who the ideal client is and how to craft compelling ad copy.
Once you know who the ideal client is, discover where to find them and the little known way to see if the audience you target is likely to click on your ad.
Position your upsells to do exactly that - SELL!
Crafting a Sales Page with copy and wireframing designed to convert
Email copy templates that maximize every opportunity to make sales
Ad Copy for cold traffic and retargeting campaigns using our proven templates.
Goodbye crazy CPMs
This Module is where the rubber hits the road. Follow me as I take you step by step through creating the Campaigns, your custom audiences and your "Invisible Funnel" as well as a pro tip to build engagement on your ads.
Creating an "Invisible Funnel" that will build awareness, affinity and authority with your client and their leads.
Avoiding the biggest mistake when it comes to audience building on Facebook
Laugh in the Face of Apple and iOS 14 by creating an audience you can continue to retarget.
Implementing a powerful but low fuss Ad Strategy that will make your client "Facebook and Instagram Famous" (to their hottest potential clients)
Understand what metrics matter for your campaigns
Know when it's time to change your ads (no more than weekly!)
Setting up your columns in Ads Manager for easy reporting
Easily identify what's working and what not in your weekly report template.
Easy peasy data reading
You'll lean what metrics to measure so that you no longer guess what's working or not working and confidently make decisions so that you maximize your ad spend for positive returns.
Getting Googly with organised and easy to find files for your program contents.
Wowing your audience with professional looking images and training videos.
Finding the perfect place to host your amazing program.
Creating your content like a boss.
and reaching hundreds of people everyday
without,
or...
even while...
Experienced Ad Managers
You have a complete SOP of this process that you or a team member can follow and build out so that you can add this to your Client's Ad Strategy to optimize and scale your Campaigns without adding to the daily workload.
Aspiring Ad Managers
This no fuss Ad Strategy is the perfect way for you to dip your toe into the world of Facebook Ads. Start running ads for business owners who want to increase their visibility in the newsfeed.
Business Owners
The Client Attraction Code is perfect for any business who wants to increase their brand awareness and continually attract their ideal audience and stand out in the busy newsfeed every day.
Say Goodbye to
THE OVERCROWDED POND WHERE ALL YOUR COMPETITORS ARE FISHING FOR YOUR IDEAL CLIENTS AND SKYROCKETING COSTS
RETARGETING AUDIENCES THAT DO NOT FEED OUT DESPITE EVERY THING YOU TRY
OUTDATED STRATEGIES THAT JUST DON'T WORK IN 2021 AND LEAVE YOU FEELING LIKE 3 DAY OLD UNICORN POOP.
NOW, BECAUSE I'M ALL ABOUT HELPING MY FELLOW AD MANAGERS...
Facebook’s number 1 Priority is to protect the user experience. Learn how to stay compliant and out of the ad disapproval group AND the possibility of getting your ad account shut down!
Make sure you know who you're creating content for and who are are targeting with your ads so that you create relevant and engaging videos to build a high quality audience
Need some inspo to know what kind of videos and content to create? This Look book will show you different types of content pieces and how they all work together in your $10 a day ad strategy.
You'll get access to this exclusive 1 hour training for my ad manager community. Forget about whats trending and how to beat the algorithm. Discover what you need to know to amplify your reels to reach thousands with just $1 a day.
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
INCLUDED
valued at
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP template to upload to trello/asana/clickup
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: Avoiding Ad Policies & Disapprovals
$47
BONUS: Ideal Client Avatar Workbook
$27
BONUS: Ad Lookbook
$27
BONUS: Reely Good Ads
$97
VALUED AT
=
$839
Total Value = $839
Regular Price = $197
INCLUDED
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP TEMPLATE TO UPLOAD TO TRELLO/ASANA/CLICKUP
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
$47
BONUS: IDEAL CLIENT AVATAR WORKBOOK
$27
BONUS: AD LookBook
$27
BONUS: reely good ads
$97
VALUED AT = $839
Regular Price = $147
Norleena Horton Ad Strategist and Copywriter
How much is it really costing?
If your clients are not investing into long term brand awareness to build their affinity and authority with their ideal clients they are simply leaving money on the table.
How else can they get in front of over 1100 targeted people for 0.009 cents (that's less than one cent!)
And what about those webinar registrations you've been squeezing out the Unicorn poop for?
70% will drop out around the 10 minute mark so by continuing to get in their newsfeed with snackable social-media sized content everyday keeps your client front and centre of mind.
As they shift from 'problem aware' to 'solution aware' your client will get emails or messages like this:
"I’ve been following you for a while and am keen to work with you."
Looking for a GUARANTEE
We’ll give you a full refund for any reason with 14 days of purchase. Simple.
CUSTOMER testimonials FOR THE client attraction code
Amanda
“...this strategy will generate lots of new business for me within the next few months.”
Ok, so I'm going through Jody's Client Attraction Code and it's exactly what I needed. It is super clear, actionable, and provides a detailed step-by-step framework to setting up a SUPERB Facebook Ad Strategy.
Lesson 4 is worth at least 10x the entire investment of what she is charging so if I were you, I'd get in before she changes her mind and ups the price.
I have zero doubt that this strategy will generate lots of new business for me within the next few months.
Kari
“Thanks for sharing such an amazing strategy”
"I'm utilizing this strategy for a coach I'm working with, and the content pieces are killing it! We're getting $.004 to $.01 engagements on those pieces. Thanks for sharing such an amazing strategy :)"
Christian
“You really can run a (successful!) FB ad campaign for $10 per day.”
I've purchased a few courses over the years, but Jody's "$10 per day ad strategy" is by far the most comprehensive and detailed course I've come across to date.
There's no bells and whistles, no holy grail - Jody gets straight to the point. She breaks down each component, step by step. It's immediately obvious that Jody uses these techniques herself.
But the biggest surprise for me - you really can run a (successful!) FB ad campaign for $10 per day.
Say Goodbye to fishing in the over-crowdED pond
Set your clients up for long term success by drawing in their ideal clients and build up the know-like-trust factor everyday.
Breathe a sigh of relief with a powerful ad strategy that does not need you to 'tweak' it every day
Have delighted clients who get messages that say "I've been seeing you in my newsfeed for a while and would like to join your program"
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
Digital Unicorn
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
BONUS: IDEAL CLIENT AVATAR WORKBOOK
BONUS: AD LOOKBOOK
BONUS: REELY GOOD ADS
SOME COMMON QUESTIONS i OFTEN HEAR
How is this different than other Facebook ads training?
Most other Facebook Ads training focuses on the short term instant results which only captures 1% of your actual audience. I teach the long term game where you get the most out of every dollar spent on ads. Slow and steady wins the race!
How much work is involved with creating and launching this strategy?
The training is set up in sequential order and will only take approximately an hour to watch. You should be able to finish and launch in about 5 days or less!
How will I know if the Ads are working?
In Module 4 you'll learn what metrics to look for with your ads so that you won't have to touch those that are working and easily see what ads can be replaced.
Could I use this strategies to attract clients for my own Ad Management Services?
100% yes! I teach all my student in the Ad Managers, Inner Circle or Elite Ad Manager Certification that they should be running their own ads. The Client Attraction Code is a perfect strategy for you to "practice what you preach" and position yourself as the go to Ad Manager for your niche..
What if I'm new to Managing Facebook Ads?
No worries! One of my biggest strengths is teaching and coaching. If you can follow a recipe you can do this! All you need to do is watch the training video and then do what I do. You don’t need to be a Facebook Ads Expert.
Are these the only campaigns I will need?
The Campaigns you need will depend on your clients Goals. If List building or sales are required then always use conversion campaigns. The Client Attraction Code, is designed to increase your clients brand awareness, build affinity with their audience and increase their authority in the marketplace. Used alongside Conversion Campaigns it is a powerful Pre-targeting and retargeting strategy.
When do I get access to the Training?
You get access to the members area immediately after you enrolled in the course. You will get an email advising that the content has been loaded into your Members Area.
How much can I charge clients to run the Client Attraction Code?
That's up to you and your Market! You can incorporate this strategy into current client campaigns to improve performance or offer it as a stand alone service and charge $500, $1,000 or more per month. And once it is set up it will only take you a maximum of 4 hours a month to maintain giving you an excellent hourly rate with easy campaigns!
Stop feeling like a horse with a horn and start feeling like A Digital Unicorn!
Be INDISPENSABLE to your clients.
ANY NICHE OR BUSINESS CAN USE THE CLIENT ATTRACTION CODE.
this strategy not only helps your clients, it can also help you to...
Attract more clients
CLOSE MORE CLIENTS
REtain more clients
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
INCLUDED
valued at
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP template to upload to trello/asana/clickup
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: Avoiding Ad Policies & Disapprovals
$47
BONUS: Ideal Client Avatar Workbook
$27
BONUS: Ad Lookbook
$27
BONUS: Reely Good Ads
$97
VALUED AT
=
$839
Total Value = $839
Regular Price = $197
INCLUDED
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP TEMPLATE TO UPLOAD TO TRELLO/ASANA/CLICKUP
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
$47
BONUS: IDEAL CLIENT AVATAR WORKBOOK
$27
BONUS: AD LookBook
$27
BONUS: reely good ads
$97
VALUED AT = $839
Regular Price = $147
INCLUDED
valued at
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP template to upload to trello/asana/clickup
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: Avoiding Ad Policies & Disapprovals
$47
BONUS: Ideal Client Avatar Workbook
$27
BONUS: Ad Lookbook
$27
BONUS: Reely Good Ads
$97
VALUED AT
=
$839
Total Value = $839
Regular Price = $197
INCLUDED
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP TEMPLATE TO UPLOAD TO TRELLO/ASANA/CLICKUP
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
$47
BONUS: IDEAL CLIENT AVATAR WORKBOOK
$27
BONUS: AD LookBook
$27
BONUS: reely good ads
$97
VALUED AT = $839
Regular Price = $147
INCLUDED
valued at
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP template to upload to trello/asana/clickup
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: Avoiding Ad Policies & Disapprovals
$47
BONUS: Ideal Client Avatar Workbook
$27
BONUS: Ad Lookbook
$27
BONUS: Reely Good Ads
$97
VALUED AT
=
$839
Total Value = $839
Regular Price = $197
INCLUDED
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP TEMPLATE TO UPLOAD TO TRELLO/ASANA/CLICKUP
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
$47
BONUS: IDEAL CLIENT AVATAR WORKBOOK
$27
BONUS: AD LOOKBOOK
$27
BONUS: REely good ads
$97
VALUED AT = $839
Regular Price = $147
INCLUDED
valued at
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP template to upload to trello/asana/clickup
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: Avoiding Ad Policies & Disapprovals
$47
BONUS: Ideal Client Avatar Workbook
$27
BONUS: Ad Lookbook
$27
BONUS: Reely Good Ads
$97
VALUED AT
=
$839
Total Value = $839
Regular Price = $197
INCLUDED
CLIENT ATTRACTION CODE PROGRAM
$397
PERFORMANCE TRACKING SPREADSHEET
$97
SOP TEMPLATE TO UPLOAD TO TRELLO/ASANA/CLICKUP
$97
POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN
PRICELESS
BONUS: AVOIDING AD POLICIES & DISAPPROVALS
$47
BONUS: IDEAL CLIENT AVATAR WORKBOOK
$27
BONUS: AD LookBook
$27
BONUS: reely good ads
$97
VALUED AT = $839
Regular Price = $147
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