Attention Ad Managers:
still RUNNING FACEBOOK ADS FOR CLIENTS LIKE It WAS 2016?
WELL... THERE'S YOUR PROBLEM.
Digital Unicorn
Once upon a time, Ad Managers could confidently spend $1 on Facebook Ads and get $4-$10 back.
Webinar registrations would be hold steady at around $2-$5 each and a winning Ad could run for weeks, even months.
But with all the changes thanks to more advertisers, Privacy Laws and one bad Apple, the GAME HAS CHANGED.
This is the new normal.
You're not the only one feeling this way, mistakenly blaming yourself.
Paid Traffic strategies that focused solely on Leads and Sales are failing.
It's enough to make you want to print out your Resume :(
But no matter what Audiences, copy or creative you use, your CPMs resemble the temperature of the sun and all your extra work trying to find an Ad that will land means you're working more and getting paid less.
There's no stability in your campaigns with 20 Leads one day and 2 the next, so how on earth can you possibly scale?
You know the math isn't adding up. With Lead costs now 3x what they were 6 months ago and clients who still insist on $2 Opt ins - campaigns are not profitable and you're trying to mentally prepare yourself for the difficult conversation ahead.
while managing over 7 figures in Facebook Ads for for coaches, consultants, digital course creators and influencers in the online marketing space, I had realised something...
The PROBLEM is that the typical Ad strategies for these niches are focusing on just 1% of their ideal audience.
Before I was an Ad Manager, I was a Private Investigator.
While there were no carpark stakeouts or spouse busting, there were alot of dots to connect. It's this problem solving, data driven and creative brain that has helped me generate multiple 7 figures for clients with their Facebook Ads.
I've been running ads for clients since 2014. In my early days I was in a program that was led by one of the early adapters in online marketing.
I had been hearing talk of something people were calling...Relationship Marketing...so I asked this industry leader. His response?
“IT’S A MYTH! A MYTH!”
However, as social media marketing has continued to evolve and the number of advertisers on the platform has doubled, people are more cautious and so rather than subscribing or buying from someone they don’t know….
They buy from people or businesses who:
they are aware of
who they have a sense of affinity with
who they see as an authority because of their shared expertise
The strategy of Ads to Opt ins or Webinars to Sales Pages and Booked Calls came out in the hey-day of Facebook Ads.
With fewer advertisers, there were plenty of fish in the pond and we took for granted the low CPMs and low cost per sale.
ROAS was higher than Snoop Dogg on a Saturday night.
We could afford to forget about creating the 'know-like-trust" factor and focus solely on CTAs to BUY NOW (even if they only met us 45 minutes ago.
But not anymore.
Nevertheless, we continue to roll out the same old strategies from 2016 to use on a platform that changes daily and what worked last week is not guaranteed to work this week.
What do they say about the definition of insanity?
Imagine a "set and forget'"Ad strategy that with every impression has a compounding effect!
Television Commercials
Digital Unicorn?
“If Jody's teaching, I'm listening!”
Jody has a mind that creation solutions, and is a ninja at what she does. Investing in her knowledge was one of the smartest things I've done and being in her communities is a GAME CHANGER for my business - if Jody's teaching, I'm listening!
- Zach Spuckler, Heart Soul Hustle
SOUNDS AMAZING, RIGHT?
Introducing...
The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).
Get ready to pixel proof your campaigns
Your strategy awaits....
Module 1: Setup for Success
In this module you'll get the foundations for your strategy in place. You'll also learn how to create ads that are compliant so that you can avoid making costly mistakes that can get your ad account shut down.
A clear roadmap of the strategy
How to set up your Campaigns for maximum results
Creating Ads that keep you on the good side of Facebook (disapprovals be gone!)
A powerful and stress free strategy that you and your clients will love.
Understanding who you'll be targeting in your Campaigns
Crafting content that will attract the RIGHT people
Templates and examples to provide your client with so that they can get you the assets you need.
Audience targeting strategies that when combined with great copy ensure you're filling the funnel with quality leads.
Craft content to connect
This module will get you laser focussed on who the ideal client is and how to craft compelling ad copy.
Once you know who the ideal client is, discover where to find them and the little known way to see if the audience you target is likely to click on your ad.
Position your upsells to do exactly that - SELL!
Crafting a Sales Page with copy and wireframing designed to convert
Email copy templates that maximize every opportunity to make sales
Ad Copy for cold traffic and retargeting campaigns using our proven templates.
Goodbye crazy CPMs
This Module is where the rubber hits the road. Follow me as I take you step by step through creating the Campaigns, your custom audiences and your "Invisible Funnel" as well as a pro tip to build engagement on your ads.
Creating an "Invisible Funnel" that will build awareness, affinity and authority with your client and their leads.
Avoiding the biggest mistake when it comes to audience building on Facebook
Laugh in the Face of Apple and iOS 14 by creating an audience you can continue to retarget.
Implementing a powerful but low fuss Ad Strategy that will make your client "Facebook and Instagram Famous" (to their hottest potential clients)
Understand what metrics matter for your campaigns
Know when it's time to change your ads (no more than weekly!)
Setting up your columns in Ads Manager for easy reporting
Easily identify what's working and what not in your weekly report template.
Easy peasy data reading
You'll lean what metrics to measure so that you no longer guess what's working or not working and confidently make decisions so that you maximize your ad spend for positive returns.
Getting Googly with organised and easy to find files for your program contents.
Wowing your audience with professional looking images and training videos.
Finding the perfect place to host your amazing program.
Creating your content like a boss.
and reaching hundreds of people everyday
without,
or...
even while...
Experienced Ad Managers
You have a complete SOP of this process that you or a team member can follow and build out so that you can add this to your Client's Ad Strategy to optimize and scale your Campaigns without adding to the daily workload.
Aspiring Ad Managers
This no fuss Ad Strategy is the perfect way for you to dip your toe into the world of Facebook Ads. Start running ads for business owners who want to increase their visibility in the newsfeed.
Business Owners
The Client Attraction Code is perfect for any business who wants to increase their brand awareness and continually attract their ideal audience and stand out in the busy newsfeed every day.
Say Goodbye to
THE OVERCROWDED POND WHERE ALL YOUR COMPETITORS ARE FISHING FOR YOUR IDEAL CLIENTS AND SKYROCKETING COSTS
RETARGETING AUDIENCES THAT DO NOT FEED OUT DESPITE EVERY THING YOU TRY
OUTDATED STRATEGIES THAT JUST DON'T WORK IN 2021 AND LEAVE YOU FEELING LIKE 3 DAY OLD UNICORN POOP.
NOW, BECAUSE I'M ALL ABOUT HELPING MY FELLOW AD MANAGERS...
Facebook’s number 1 Priority is to protect the user experience. Learn how to stay compliant and out of the ad disapproval group AND the possibility of getting your ad account shut down!
Make sure you know who you're creating content for and who are are targeting with your ads so that you create relevant and engaging videos to build a high quality audience
Need some inspo to know what kind of videos and content to create? This Look book will show you different types of content pieces and how they all work together in your $10 a day ad strategy.
You'll get access to this exclusive 1 hour training for my ad manager community. Forget about whats trending and how to beat the algorithm. Discover what you need to know to amplify your reels to reach thousands with just $1 a day.