Attention Ad Managers:

still RUNNING FACEBOOK ADS FOR CLIENTS IN 2021 LIKE It WAS 2016?


WELL... THERE'S YOUR PROBLEM.

Discover the Ad strategy to help your Clients dominate the newsfeed, position them as the only authority in their niche and attract more clients while making a big impact with a tiny budget.

AND become their

INDISPENSABLE

Digital Unicorn

Have you seen a dip in client results that leaves you thinking "I'm a Crappy Ad Manager"?

Once upon a time, Ad Managers could confidently spend $1 on Facebook Ads and get $4-$10 back.


Webinar registrations would be hold steady at around $2-$5 each and a winning Ad could run for weeks, even months.


But with all the changes thanks to more advertisers, Privacy Laws and one bad Apple, the GAME HAS CHANGED.


This is the new normal.


You're not the only one feeling this way, mistakenly blaming yourself.


Paid Traffic strategies that focussed solely on Leads and Sales are failing.

It's enough to make you want to print out your Resume :(

So you're loading up new copy and creative every second day...

PRAYING TO THE FACEBOOK ALGORITHMS THAT SOMETHING WILL STICK

1.

But no matter what Audiences, copy or creative you use, your CPMs resemble the temperature of the sun and all your extra work trying to find an Ad that will land means you're working more and getting paid less.

2.

There's no stability in your campaigns with 20 Leads one day and 2 the next, so how on earth can you possibly scale?

3.

You know the math isn't adding up. With Lead costs now 3x what they were 6 months ago and clients who still insist on $2 Opt ins - campaigns are not profitable and you're trying to mentally prepare yourself for the difficult conversation ahead.

while managing over 7 figures in Facebook Ads for for coaches, consultants, digital course creators and influencers in the online marketing space, I had realised something...

The PROBLEM is that the typical Ad strategies for these niches are focusing on just 1% of their ideal audience.

Before I was an Ad Manager, I was a Private Investigator.


While there were no carpark stakeouts or spouse busting, there were alot of dots to connect. It's this problem solving, data driven and creative brain that has helped me generate multiple 7 figures for clients with their Facebook Ads.

I've been running ads for clients since 2014. In my early days I was in a program that was led by one of the early adapters in online marketing.


I had been hearing talk of something people were calling...Relationship Marketing...so I asked this industry leader. His response?

“IT’S A MYTH! A MYTH!”


However, as social media marketing has continued to evolve and the number of advertisers on the platform has doubled, people are more cautious and so rather than subscribing or buying from someone they don’t know….


They buy from people or businesses who:


  • they are aware of
  • who they have a sense of affinity with
  • who they see as an authority because of their shared expertise

The strategy of Ads to Opt ins or Webinars to Sales Pages and Booked Calls came out in the hey-day of Facebook Ads.


With fewer advertisers, there were plenty of fish in the pond and we took for granted the low CPMs and low cost per sale.


ROAS was higher than Snoop Dogg on a Saturday night.


We could afford to forget about creating the 'know-like-trust" factor and focus solely on CTAs to BUY NOW (even if they only met us 45 minutes ago.

But not anymore.

Nevertheless, we continue to roll out the same old strategies from 2016 to use on a platform that changes daily and what worked last week is not guaranteed to work this week.


What do they say about the definition of insanity?

Imagine a "set and forget'"Ad strategy that with every impression has a compounding effect!

Established Businesses know the importance of visibility to increase sales...

Billboards by the side of the road

Television Commercials

Television Commercials

Newspaper Advertisements

These marketing strategies can cost tens of thousands of dollars every month!

But you can help your clients reach thousands of people everyday AND retarget those eyeballs over and over and over again - for less than $10 a day.

Ready to become an

INDISPENSABLE

Digital Unicorn?

“If Jody's teaching, I'm listening!

Jody has a mind that creation solutions, and is a ninja at what she does. Investing in her knowledge was one of the smartest things I've done and being in her communities is a GAME CHANGER for my business - if Jody's teaching, I'm listening!

- Zach Spuckler, Heart Soul Hustle

SOUNDS AMAZING, RIGHT?

Introducing...

The Client Attraction Code

The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).

Get ready to pixel proof your campaigns

What's inside the Client Attraction Code

Your strategy awaits....

Module 1: Setup for Success

In this module you'll get the foundations for your strategy in place. You'll also learn how to create ads that are compliant so that you can avoid making costly mistakes that can get your ad account shut down.

Walk away with...

  • A clear roadmap of the strategy


  • How to set up your Campaigns for maximum results


  • Creating Ads that keep you on the good side of Facebook (disapprovals be gone!)


  • A powerful and stress free strategy that you and your clients will love.

Walk away with...

  • Understanding who you'll be targeting in your Campaigns


  • Crafting content that will attract the RIGHT people


  • Templates and examples to provide your client with so that they can get you the assets you need.


  • Audience targeting strategies that when combined with great copy ensure you're filling the funnel with quality leads.

Craft content to connect

Module 2: Attracting the Audience

This module will get you laser focussed on who the ideal client is and how to craft compelling ad copy.


Once you know who the ideal client is, discover where to find them and the little known way to see if the audience you target is likely to click on your ad.

Walk Away With:

Position your upsells to do exactly that - SELL!


  • Crafting a Sales Page with copy and wireframing designed to convert


  • Email copy templates that maximize every opportunity to make sales


  • Ad Copy for cold traffic and retargeting campaigns using our proven templates.

Goodbye crazy CPMs

Module 3: Creating the Campaigns

This Module is where the rubber hits the road. Follow me as I take you step by step through creating the Campaigns, your custom audiences and your "Invisible Funnel" as well as a pro tip to build engagement on your ads.

Walk away with...

  • Creating an "Invisible Funnel" that will build awareness, affinity and authority with your client and their leads.


  • Avoiding the biggest mistake when it comes to audience building on Facebook


  • Laugh in the Face of Apple and iOS 14 by creating an audience you can continue to retarget.


  • Implementing a powerful but low fuss Ad Strategy that will make your client "Facebook and Instagram Famous" (to their hottest potential clients)

Walk away with...

  • Understand what metrics matter for your campaigns


  • Know when it's time to change your ads (no more than weekly!)


  • Setting up your columns in Ads Manager for easy reporting


  • Easily identify what's working and what not in your weekly report template.

Easy peasy data reading

Module 4: Monitor and Measure

You'll lean what metrics to measure so that you no longer guess what's working or not working and confidently make decisions so that you maximize your ad spend for positive returns.

Walk Away With:

  • Getting Googly with organised and easy to find files for your program contents.


  • Wowing your audience with professional looking images and training videos.


  • Finding the perfect place to host your amazing program.


  • Creating your content like a boss.

Imagine running ads for clients...

and reaching hundreds of people everyday

without,

refreshing Ads Manager every 7.37 seconds

or...

relaunching Ads every other day

even while...

enjoying a bubble bath 🥂

Now in case you're wondering...

Who is the Client Attraction Code for?

Experienced Ad Managers

You have a complete SOP of this process that you or a team member can follow and build out so that you can add this to your Client's Ad Strategy to optimize and scale your Campaigns without adding to the daily workload.

Aspiring Ad Managers

This no fuss Ad Strategy is the perfect way for you to dip your toe into the world of Facebook Ads. Start running ads for business owners who want to increase their visibility in the newsfeed.

Business Owners

The Client Attraction Code is perfect for any business who wants to increase their brand awareness and continually attract their ideal audience and stand out in the busy newsfeed every day.

Say Goodbye to

  • THE OVERCROWDED POND WHERE ALL YOUR COMPETITORS ARE FISHING FOR YOUR IDEAL CLIENTS AND SKYROCKETING COSTS
  • RETARGETING AUDIENCES THAT DO NOT FEED OUT DESPITE EVERY THING YOU TRY
  • OUTDATED STRATEGIES THAT JUST DON'T WORK IN 2021 AND LEAVE YOU FEELING LIKE 3 DAY OLD UNICORN POOP.

NOW, BECAUSE I'M ALL ABOUT HELPING MY FELLOW AD MANAGERS...

Some Bonuses to Make Managing Ads Easier

Your Advertising "Insurance Policy"

01

Your Business Manager is the most essential tool to you as an Ad Manager. Therefore you need to be a step ahead and prepare for worst case scenarios to protect your business and to continue to be able to serve your clients with minimal disruption.

Avoiding Ad Policies & Disapprovals

02

Facebook’s number 1 Priority is to protect the user experience. Learn how to stay compliant and out of the ad disapproval group AND the possibility of getting your ad account shut down!


Ideal Client Avatar Workbook

03

Make sure the your Client provides you with the information you need to identify and target their ideal client avatar, find their blue ocean, and discover exactly what makes them tick!

Canva for Creatives

04

There’s bound to be a time you’ll need to quickly put an image together for a campaign and Canva makes it super easy.


This lesson shows you some features inside of Canva to help you organize your projects and create images and videos like a professional designer.

Video Script Template

05

When clients inevitably ask "What do I say in the Video?", simply give them this template to create content that their audience will consume and be hungry for more.

Client Attraction Code Proposal Template

06

Who has hours to spend writing up Proposals? The hard work is done for you with this Proposal Template that you can update for each lead to effortlessly offer the Client Attraction Code campaigns to clients.

The no fluff, no stress proven Facebook Ad System that you can fuel with $10 a day (or less).

The Client Attraction Code

INCLUDED

valued at

CLIENT ATTRACTION CODE PROGRAM

$297

PERFORMANCE TRACKING SPREADSHEET

$97

SOP template to upload to trello/asana/clickup

$97

POSITION YOUR CLIENTS AS THE ONLY AUTHORITY IN THEIR NICHE AND BECOME THEIR INDISPENSABLE DIGITAL UNICORN

PRICELESS

BONUS: Your Advertising "Insurance Policy"

$47

BONUS: Avoiding Ad Policies & Disapprovals

$47

BONUS: Ideal Client Avatar Workbook

$27

BONUS: Canva for creatives

$27

BONUS: video script template

$47