But as we know there are 3 certainties in life. Death, taxes and Facebook Algorithm changes.
Eventually the popular “Ads to Webinar to Sale” strategy wasn’t working as well as it used to. Everybody with a webinar funnel was feeling it and cost per lead went up and conversion rates went down.
So in my usual style of giving my all and working my butt off, I was constantly working. Nights, weekends... new ads, new audiences, revised landing pages, checking emails….
I was so consumed and stressed I took sleeping pills so I wouldn’t wake up during the night worrying about campaigns.