I was the breadwinner for my family at the time, so this decision had a major impact on my family's income. The 6 months saw no revenue coming in. I cold called pool builders, dentists, Chiropractors - all the ‘easy’ clients for Facebook Ads. But nothing. It’s like I was a joke to all these businesses.. They preferred to keep on putting their ads in the phone book.
It was 6 weeks before Christmas, savings were all gone, cr cards maxed out and no money to get the kids presents.
I was talking to a friend, about turning my back on it all and getting a $20/ph job at a factory. But as I said it, I already felt myself dying on the inside if that was the direction I chose.
So I dug in and went back to the Coaching and Info product niche which I knew so well. I picked up some clients and rather than banging my head against a wall with out of date, broken strategies, I put on my Private Investigator hat and developed my own framework to create a sustainable lead generation system so that as an Ad Manager you’re not having to sacrifice your life trying to make out of date ad strategies work , so that you can consistently bring in leads and sales for your client.